Native American groups got stuck with names chosen arbitrarily by European settlers. They were often derogatory names other tribes used to describe their rivals. For example, “Comanche” is derived from a word in Ute meaning “anyone who wants to fight me all the time,” according to the Encyclopaedia Britannica.
“It’s like having a map of North America where the United States is labeled ‘gringos’ and Mexico is labeled ‘wetbacks,’ ” Herman says. “Naming is an exercise in power. Whether you’re naming places or naming peoples, you are therefore asserting a power of sort of establishing what is reality and what is not.”

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